Canada’s Tourism Ranking Drops

21 February 2012 - Which Way to Pay

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Canada’s Tourism Ranking Drops

Canada’s failure to take advantage of the growing market for international tourism is a key economic challenge facing the country federal officials have said. “Long-term growth of the tourism sector in Canada is dependent on improving competitiveness in the global market and capturing a greater share of the growing number of international travellers,” government documents say.

Canada’s ranking as a destination for international tourists has fallen according to Industry Canada falling from 8th place in 2000 to 15th in 2009. Quinn Newcomb, from the Canadian Tourism Commission said that the level of international travellers in Canada fell further in 2010 to 1.7 %. Newcomb said, “It’s definitely a more competitive marketplace now. There are a lot more players in the field; a lost more well-funded marketing organizations, especially from some new emerging markets.”

Bruce Okabe, CEO of Travel Alberta, said that Canada as a whole struggles with its identity as mature destination, struggling to retain its place as more and more markets open to tourists. “It’s a combination of the global economy and emerging markets being high profile and easier to get to,” he said. Okabe suggested that to encourage more international tourists, the federal government should look at better balancing visa requirements and that the government should take more steps to make Canada more competitive in the world tourism industry.

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Related Links:
• Industry Canada
Access to programs, initiatives and online services
• Canadian Tourism Commision
The official business site
• Travel Alberta
Holidays and Travel

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